A Step-by-Step Mobile App Digital Marketing & Growth Guide


This is a short story and a reference book that can be used as a checklist for promoting Mobile Apps.

Mobile App Promotion(MAP) Framework is a guideline which defines the product promotion steps - Ideation, Design, Marketing and Growth - with trending tools and resources that will take more than 80 hours for you to collect and discover.


You may prefer hiring an agency for promoting your app, but how you measure the quality of work? Instead, we suggest you to try it yourself first, then ask for professional assistance.

With MAP Framework, you will get a top-down approach and be able to create your strategy for your mobile apps. We will focus on 30+ subtopic with proven tools and techniques within MAP Framework.

Mobile App Promotion Framework Cover



Digital marketing of mobile apps requires vertical and deep expertise. Marketing a mobile app involves defining a target audience, learning how to reach them and interacting with your users through their entire lifecycle, from when they meet your app, to when they become a loyal user.

Although mobile marketing starts with the introduction of your application, more strategies are required for App Store Optimization (ASO) and the sale of services and products within the application. And growth hacking methods need to be considered for engagement and retention.

This e-book will also let you to look at the Mobile App Lifecycle from a Higher Perspective. Why Seeing From a Higher Perspective is Essential?

When you look at the big picture it can cause a shift in perspective, change your judgment, focus and activity. Getting a big picture perspective tends to reinforce the things that are important and refocus your attention on what you determine to be true priorities.

“No problem can be solved from the same level of consciousness that created it.” – Albert Einstein

*Development is not a concern of MAP Framework. Instead we are focusing on Ideation, Design, Marketing and Growth Phases.

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Ikarus İnsan Kaynakları ve Yazılım Hizmetleri Anonim Şirketi; Türkiye İş Kurumu’nun 18.04.2020 tarih ve 1162 numaralı izin belgesi ile İstanbul Çalışma ve İş Kurumu İl Müdürlüğü Kadıköy Hizmet Merkezine bağlı olarak faaliyet gösteren ve 4904 sayılı Türkiye İş Kurumu Kanununun 19. maddesi gereği iş arayanlardan hiçbir ücret ve menfaat talep etmeyen bir kurumdur. Şikayetleriniz için İstanbul Çalışma ve İş Kurumu İl Müdürlüğü Kadıköy Hizmet Merkezine başvurabilirsiniz.