Digital marketing of mobile apps requires vertical and deep expertise. Marketing a mobile app involves defining a target audience, learning how to reach them and interacting with your users through their entire lifecycle, from when they meet your app, to when they become a loyal user.

Although mobile marketing starts with the introduction of your application, more strategies are required for App Store Optimization (ASO) and the sale of services and products within the application. And growth hacking methods need to be considered for engagement and retention.

This e-book will also let you to look at the Mobile App Lifecycle from a Higher Perspective. Why Seeing From a Higher Perspective is Essential?

When you look at the big picture it can cause a shift in perspective, change your judgment, focus and activity. Getting a big picture perspective tends to reinforce the things that are important and refocus your attention on what you determine to be true priorities.

“No problem can be solved from the same level of consciousness that created it.” – Albert Einstein

*Development is not a concern of MAP Framework. Instead we are focusing on Ideation, Design, Marketing and Growth Phases.